Empowering Families, Nurturing Futures!
Family Rootz Alliance, is a non profit, dedicated to transforming the perinatal experience for families, ensuring that every parent, regardless of background or circumstance, has access to the guidance, care, education, and support they deserve during pregnancy, birth, and postpartum/postnatal.
Discover how our Perinatal Navigators can assist new and expecting families, and explore our one on one calls and educational group classes available to you on our "How It Works" page!
Discover how our Perinatal Navigators can assist new and expecting families, and explore our one on one calls and educational group classes available to you on our "How It Works" page!
our vision
We envision a country where every parent, regardless of their background or circumstance, has access to compassionate, comprehensive and evidence-based perinatal education and support, ensuring safe pregnancies, empowered births, healthy postpartum/postnatal recoveries and supported parenting.
Our mission
Our mission is to empower families by providing them with access to evidence based perinatal education, compassionate pregnancy and labor support, comprehensive postpartum/postnatal care and personalized guidance through pregnancy and parenting with the support of a dedicated perinatal navigator. Through these measures the perinatal experience will be enhanced for all. Empowerment of parents will ensure that they are informed, supported, and connected throughout this transformative journey. We will do this through funding resources, advocacy and community-based care. In creating a nurturing environment for families their success rate will be increased as they embark on their journey from pregnancy into parenthood.
Our core values
Our Core ValuesThese values emphasize the role as an organization that advocates for equitable access to perinatal care and education through financial support, ensuring transparency, accountability, and collaboration with all stakeholders.
1. Impactful Giving
We are committed to raising funds that make a tangible difference in the lives of parents and babies, ensuring that financial barriers never prevent families from accessing essential perinatal guidance, care and education.
2. Equity and Accessibility
We believe that every family, regardless of their financial situation, deserves access to quality perinatal guidance, care and education. We are dedicated to promoting equitable access to services by offsetting care costs for those in need.
3. Transparency
We operate with complete transparency in our fundraising and financial practices, ensuring that every dollar raised is used efficiently and effectively to support our mission of reducing the cost of perinatal guidance, care and education for families.
4. Collaboration
We believe in the power of partnerships and work closely with professional providers, community organizations, and donors to maximize the impact of our fundraising efforts and create lasting change.
5. Accountability
We hold ourselves accountable to our donors, beneficiaries, and partners, ensuring that the funds we raise are responsibly managed and used in line with our mission to support perinatal guidance, care and education access.
6. Empowerment through Resources
By alleviating financial burdens, we empower families to focus on their well-being and their baby’s health, ensuring that financial stress does not hinder access to essential perinatal guidance, care and education.
7. Advocacy for Affordable Care
We advocate for the importance of accessible perinatal care and work to raise awareness about the challenges that many families face during pregnancy, birth, and postpartum/postnatal.
8. Integrity
We are committed to operating with the highest level of ethical standards, maintaining trust with our donors, beneficiaries, and partners by ensuring our work aligns with our core mission and values.
9. Community & Inclusivity-Driven
We believe in the strength of community and the collective responsibility to ensure that all families have access to the guidance, care and education they need. Our fundraising efforts are driven by a commitment to building stronger, healthier communities. We work with individuals and families from all communities and identities, striving to be inclusive in everything we do. Our content, materials, and resources are designed to be accessible, respectful, and relevant, creating a space where everyone feels seen, supported, and empowered.
10. Innovation in Fundraising
We embrace creativity and innovation in our fundraising approaches, constantly seeking new ways to engage supporters and generate the resources needed to offset the costs of perinatal guidance, care and education.
1. Impactful Giving
We are committed to raising funds that make a tangible difference in the lives of parents and babies, ensuring that financial barriers never prevent families from accessing essential perinatal guidance, care and education.
2. Equity and Accessibility
We believe that every family, regardless of their financial situation, deserves access to quality perinatal guidance, care and education. We are dedicated to promoting equitable access to services by offsetting care costs for those in need.
3. Transparency
We operate with complete transparency in our fundraising and financial practices, ensuring that every dollar raised is used efficiently and effectively to support our mission of reducing the cost of perinatal guidance, care and education for families.
4. Collaboration
We believe in the power of partnerships and work closely with professional providers, community organizations, and donors to maximize the impact of our fundraising efforts and create lasting change.
5. Accountability
We hold ourselves accountable to our donors, beneficiaries, and partners, ensuring that the funds we raise are responsibly managed and used in line with our mission to support perinatal guidance, care and education access.
6. Empowerment through Resources
By alleviating financial burdens, we empower families to focus on their well-being and their baby’s health, ensuring that financial stress does not hinder access to essential perinatal guidance, care and education.
7. Advocacy for Affordable Care
We advocate for the importance of accessible perinatal care and work to raise awareness about the challenges that many families face during pregnancy, birth, and postpartum/postnatal.
8. Integrity
We are committed to operating with the highest level of ethical standards, maintaining trust with our donors, beneficiaries, and partners by ensuring our work aligns with our core mission and values.
9. Community & Inclusivity-Driven
We believe in the strength of community and the collective responsibility to ensure that all families have access to the guidance, care and education they need. Our fundraising efforts are driven by a commitment to building stronger, healthier communities. We work with individuals and families from all communities and identities, striving to be inclusive in everything we do. Our content, materials, and resources are designed to be accessible, respectful, and relevant, creating a space where everyone feels seen, supported, and empowered.
10. Innovation in Fundraising
We embrace creativity and innovation in our fundraising approaches, constantly seeking new ways to engage supporters and generate the resources needed to offset the costs of perinatal guidance, care and education.
Family Rootz Alliance is currently in the process of applying for official charity status with the Canadian government.
